Husband and wife team, Audrey Amara and Josh Kroot, have come up with the idea for a nail polish that is safe enough that kids can apply themselves, with inspiration from their independent daughter who wanted to start painting her nails by herself.
Today, with three kids and one on the way, Audrey and Josh are selling Kid Licks online in three colors. In a little over a year, after their kids went to bed, they managed to create a nail polish that is edible, organic and dries as fast as regular nail polish. Most importantly, they trust their children to take Kid Licks into a corner and paint their own nails without any supervision.
Since regular nail polish, including nail polish “for kids” made with things like, Acrylates polymer and artificial pigment, is something that Audrey and Josh would not want anywhere near their daughter’s mouth, because everything ends up there, they thought it would be awesome if they could develop something that was edible and organic.
So, after long hours experimenting in the kitchen, they came up with a recipe for Kid Licks made just from organic fruits, veggies and plants. It dries smooth and shiny in about the same time as conventional nail polish, but with a beautiful, natural, veggie based color. Kid Licks can be scrubbed off with water, which makes it convenient for children to remove all by themselves.
Kid Licks is a dream come true for people like, Kimberly Bezenek, a mother of three, who keeps a list of things her kids have eaten that shouldn’t have gone in their mouths. “Fyi- California Baby Sunscreen is safe to ingest according to poison control. Add that to my list,” Bezenek wrote on her Facebook page.
In fact, Audrey and Josh think it is uncommon for a child to get through the younger years without giving their parents some kind of similar scare. Having kid safe products around that do not carry the danger of being hazardous if ingested is a way to face the problem head on. “Let’s make it fun for kids to put on their own nail polish,” Audrey said.
Kid Licks is a perfect addition to party bags, in fact many people have asked Audrey and Josh whether they’ll do private events because they enjoyed getting their Kid Licks mini manicures at various events around the Los Angeles area. Audrey is excited about how many people “it is definitely something we’re thinking about doing. Right now we’re just focusing on spreading the word and getting Kid Licks in stores and farmers markets.”
Audrey said they want to use their product to promote healthier beauty practices and give kids a way to use nail polish without adult supervision. They have received lots of positive feedback and support from parents looking for a healthier nail polish, especially for children.
Right now Kid Licks is being sold in small batches through the Kid Licks website, kidlicks.com/ and at events around the Los Angeles area. The demand has been so strong that Audrey is laying the groundwork to get it manufactured in larger quantities.