The Concept of Entertaiment



Entertainment has a wide range of meanings ranging from entertainment for the individual, as in the selection of private entertainment from a now vast array of pre-recorded products; to the adaptation of a banquet to entertain a couple; to the staging of a performance for thousands. Nonetheless, the concept of entertaiment has become a universally recognisable one and many familiar forms have exhibited seemingly unlimited potential for creative remix. Bates and Ferri (2010) define entertainment as activity understood objectively, which encompasses communication between text and audience, provides external stimulus, offers pleasure and requires an audience in passivity.