(Portuguese)
Entertaiment is a broad concept that encompasses any activity geared towards leisure and enjoyment. Its scope includes sedentary activities, such as watching performances on any scale; playing, which is crucial for children to develop motor skills and prepare for adult responsibilities; and active entertainments involving physical participation. This study seeks to respond to the question o que é entreteimento, through definitions, with a multidisciplinar dialogue with the area of Management. To achieve this, bibliographical research was used to list previous definitions, and then analyzed through qualitative research proceedings. An original systematic process gave rise to new entertainment definitions anchored on product, experience, culture and communication notions. The results aided in building more solid academic discussions and clearer and wider entertainment materializations.